The sweet taste of victory

Posted 11/22/09

If you stopped by a Good Times Burgers during October, chances are you sampled Littleton High School senior Peter Blei’s “Scary Berry Crunch.” …

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The sweet taste of victory


If you stopped by a Good Times Burgers during October, chances are you sampled Littleton High School senior Peter Blei’s “Scary Berry Crunch.”

The Halloween-inspired “Spoonbender” flavor was created during Junior Achievement’s Business Week in June where high school students worked on apprentice-style projects to learn the business of well, business.

“Scary Berry Crunch: the frozen custard with the monster munch,” is a blend of vanilla frozen custard, strawberries, caramel and Oreo cookies.

And in the words of Blei and team, “it tastes fantastic.”

After surveying people to see what kind of treat they would want to eat, the team started creating different flavors to try.

Eventually, they decided to mix two different flavors together, creating the winning combination.

Ten percent of the profits from the sale of the “Scary Berry Crunch” during October were split among the students.

Ten student companies were tasked with creating a new frozen treat for Business Week, while adhering to real Good Times business practices, such as budget, product identity standards, marketing, and mix of ingredients.

Good Times officials were on hand to provide guidance, answer questions, and give students a behind-the-scenes look at the operations of a local Good Times store.

Blei and team used their newfound knowledge to brainstorm flavor ideas, consider the pros and cons of various “mix-in” ingredients, and consider creative names, slogans and marketing ideas for the product.

Blei recently provided samples of “Scary Berry Crunch” frozen custard for the Littleton Public Schools Board of Education and everyone in attendance at the Oct. 22 meeting.

Littleton High School student Taylor Scholfield, also won a first-place seat at Business Week, by teaming up with Walmart and Natural Capitalism Solutions to develop a marketing plan to promote the “Green” awareness fair, held in July at the Walmart store in Lakewood. His team created the theme “Health for Wealth: Saving Green. Going Green.”

Junior Achievement Business Week is an annual, summer program that lets high school students experience the business world.

Students are selected to work with business executives to learn how local businesses got their start, and to find out more about themselves and their own business futures, JA officials said.

Interactive presentations and small group discussions delivered by prominent Colorado Business executives are the academic backbone for week.

Students get a taste of college life by spending the week on a university campus and living independently in the residence halls at Johnson and Wales University.

Littleton area high school students also recently participated in the 2009 Junior Achievement Stock Market Challenge.

Nearly 110 teams of high school students competed in a realistic stock market simulation game to see who could grow their initial $500,000 investment into the highest net worth “mock” stock portfolio by investing in 26 fictitious companies.

Teams analyzed, interpreted and reacted to market influences, such as fictitious world events and industry developments that impact stock values.


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