Schlotzsky's announced that in addition to its new Greenwood
Village location, the company will unveil six "Lotz Better"
reimaged restaurants throughout Denver. As part of its nationwide
initiative to reimage the entire franchise system by the end of
2011, the reimage, which includes more than 350 Schlotzsky's
restaurants worldwide, features a refreshed color scheme and a
circle theme that reflects the unique round sandwiches offered by
"It is an exciting time for the Denver Schlotzsky's locations as
we create an even better in-store experience for our guests," said
Brandon Poarch, owner of the Schlotzsky's in Longmont. "The ‘Lotz
Better' look appeals to everyone, from adult to child, and provides
a fun, fresh dining experience for the entire family. We're
thrilled to introduce our fans to the reimaged restaurants and
attract new customers with our fresh look."
The reimaged Schlotzsky's feature vibrant colors, playful
slogans, and new artwork topped off with a new service model where
crew members hand-deliver food to the tables. In addition, the
Schlotzsky's located in Longmont, Highlands Ranch, Denver and
Greenwood Village also feature a partnership with sister company
Cinnabon that offers two brands under one roof.
"Part of our growth strategy is to reinvigorate the brand with a
fresh, new look while still maintaining the core of our
business-our food," said Kelly Roddy, President of Schlotzsky's.
"We have already signed a number of multi-unit deals with new and
current franchisees since unveiling the new prototype and
co-branding deal with Cinnabon." Roddy added that the ‘Lotz Better'
look will be applied to all new construction.
With more than 350 locations worldwide, Schlotzsky's continues
its growth momentum by aggressively targeting markets in Texas and
in untapped markets around the country including Atlanta,
Charlotte, Denver, Orlando, Tampa, Kansas City, Nashville, Phoenix,
Raleigh and St. Louis for multi-unit developers. Roddy added that,
ideally, Schlotzsky's plans to have between 600-700 locations by
For information on menu offerings, participating locations, or
to find the nearest location, visit www.Schlotzskys.com.