Ann Taylor announces the opening of the brand's new concept
store in Cherry Creek on Friday August 26, 2011 marking the brand's
second new concept store in the Colorado. Ann Taylor opened its
first concept store in Flatiron Crossing in July. The grand opening
will be celebrated with a private event on Wednesday, August 24
co-hosted by 5280 magazine's Fashion Editor Georgia Benjou. The
event will be in partnership with The White House Project, a
national, nonpartisan, not-for-profit organization that aims to
advance women's leadership in all communities and sectors, up to
the U.S. presidency.
An in-store shopping event for clients and the public will
follow on Saturday, August 27 from 1-5 p.m., including a live DJ,
refreshments, sweets, raffles and a gift with any purchase over
$100. Five percent of sales proceeds from the shopping event will
be donated to The White House Project.
With a heritage dating back to 1954, Ann Taylor has always been
synonymous with iconic, all American style for modern working
women. Having evolved throughout the decades to meet women's
changing needs, aspirations and roles, Ann Taylor has recently gone
through its most significant evolution, starting with the revamped
collection launched in Fall 2009 under the brand's new Head of
Design, Lisa Axelson. The next phase of the rejuvenation is the
brand's new store concept.
Designed in partnership with S. Russell Groves architects, the
new Ann Taylor boutiques are inspired by a stylish modern
contemporary home and provide a more intimate shopping experience
that is chic, warm and inviting. The residential influence is
brought to life through white washed maple hardwood floors,
luxurious crystal chandeliers, modern tufted furniture and sleek
feminine fixtures inspired by the ultimate closet. Wardrobing
niches allow for stronger fashion stories as well as a broader
assortment of product than other Ann Taylor stores. Decorative
items add the finishing touch with an assortment of fashion books,
jewelry vitrines and framed images on display throughout the
Special attention was also given to the design of the new
styling rooms which feature unique floral wall coverings, luxe
ottomans, plush carpeting, and a new proprietary lighting system
with flattering back lit mirrors. Adjacent to the styling rooms is
a private lounge area featuring an oversized touch screen monitor
that provides access to anntaylor.com. The immediate access to the
brand's website allows clients to view and order the complete
product assortment outside of what that particular store may carry
- including additional fashion and wear-to-work styles, a broader
assortment of shoes and petites, and online exclusives such as tall
sizes and a Weddings and Events collection.
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