Today, Mothers Against Drunk Driving (MADD) Colorado, the Colorado State Patrol, the Colorado Department of Transportation, and the law firm of …
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Today, Mothers Against Drunk Driving (MADD) Colorado, the
Colorado State Patrol, the Colorado Department of Transportation,
and the law firm of Bachus & Schanker are kicking off the 2011
holiday crackdown on drunk driving by calling on Colorado residents
to Tie One On For Safety®.
MADD's annual Tie One On For Safety campaign calls for motorists
to display a red ribbon on their cars in support of law enforcement
crackdown efforts and as a pledge to drive safe and sober. The
campaign runs now through New Year's Day-one of the most dangerous
times of the year on U.S. roads and highways. Last holiday season
in Colorado, 48 people were killed in traffic crashes. More than
half of those killed were not wearing seat belts, and 18 died in
"My heart goes out to all those whose loved ones have been
killed or injured by this senseless and utterly preventable crime,"
says Emily Tompkins, MADD Colorado's State Executive Director.
"During this time of year when drunk driving crashes are most
prevalent, we urge Colorado residents to be extra vigilant about
planning ahead for a safe way home when holiday festivities include
"As our citizens start this busy travel week to be with friends
and loved ones for Thanksgiving, we ask everyone to do the right
thing by planning ahead for a sober ride home," said Colonel. James
Wolfinbarger, Chief of the Colorado State Patrol. "Our troopers
will be out in force over the holiday week to keep our roadways
safe. Please do your part by buckling up and always having a sober
designated driver. Tie a red ribbon on your keychain or your
vehicle as a visual reminder to make safe choices this holiday
A special Heat is On DUI crackdown begins Tuesday, Nov. 22 and
continues through Monday, Nov. 28th with the Colorado State Patrol
and more than 80 law enforcement agencies planning increased
patrols and saturation patrols across the state.
To raise awareness for Tie One On For Safety, MADD is partnering
with CDOT to place holiday trees bearing red ribbons and pictures
of victims of drunk driving crashes at several locations in the
state to remind Colorado drivers to be safe this holiday
"The 125 faces on this tree serve as a visual reminder of why
it's so important to Plan Ahead with a sober designated driver,"
said Don Hunt, executive director of the Colorado Department of
Transportation. "Choosing to drink and drive is costly and is
easily preventable. An average DUI in Colorado is $10,270 and the
cost of a loved one's life is priceless. We want to make sure we
get that message across to everyone this holiday season."
The 2011 Tie One On For Safety campaign is presented locally by the
law firm of Bachus & Schanker. "This campaign is a great way
for concerned citizens to get involved and raise awareness about
the importance of safe driving during the holidays," says Darin
Schanker, Founding Partner of Bachus & Schanker. "The law firm
of Bachus & Schanker is proud to be MADD Colorado's 2011
Statewide Sponsor and we join MADD Colorado in calling on people to
plan ahead for a safe ride home."
MADD's Tie One On For Safety red ribbons and decals are also
available at the MADD Colorado State Office and at local partners.
For more information on where to get red ribbons, please visit
www.madd.org/co. Supporters can also text MADDCO to 27722 to donate
$10 in support of MADD Colorado's programs and services.
This year, the kickoff of Tie One On For Safety also coincides
with the fifth anniversary of MADD's Campaign to Eliminate Drunk
Driving®. In connection with the anniversary, MADD has unveiled a
Report to the Nation, which rates the nation as a whole, along with
each state, on its progress in implementing proven drunk driving
countermeasures. For more details on the Report to the Nation,
please visit www.madd.org.
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