Business

Glosshouz: 'Pampering in Style'

Centennial salon will have blow-dry bar among other services

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The glass storefront will be filled with crisp white décor and designer lighting. Heavenly smells will radiate throughout the rooms.

“My strategy is to put everything in the business that women love,” said Loni Le Van-Etter, owner of Glosshouz Aesthetic Bar and Spa Retreat.

And the strategy shows in her planning.

The aesthetic bar will have nail technicians, hair stylists and an assortment of refreshments — smoothies, coffee or cocktails, if preferred. The spa retreat will have a serene waiting room and services from massage therapists to estheticians.

Glosshouz, set to open this winter at 8171 S. Chester St., Centennial, near Park Meadows, will have it all — including a blow-dry bar.

The first blow-dry bar was the California based Drybar. It went from four chains in southern California in 2010 to more than 40 nationally in 2014, according to Forbes. It's now a multimillion dollar company.

It's an affordable service for women who want their hair styled professionally.

But it hasn't made much of a mark in south metro Denver.

Tracie Tate, a Castle Pines resident, was unfamiliar with the blow-dry bar concept because she used to get her hair styled by her hair dresser.

“I would go in for blowouts with my old hair stylist but she moved away,” she said. “I'd like to check out this blow-dry bar when it opens.”

There are a number of salons in the Centennial area that offer a blow-dry service, but Glosshouz will be the first to provide it in a separated, aesthetic bar.

Similarly, BlowDry Lounge Denver, downtown, has a blow-dry menu.

“The trend is very popular among middle-aged woman,” said Kyleigh Desteiguer, a receptionist.

Van-Etter will use UNITE products in her blow-dry bar, which have been featured in high-fashion magazines like Vogue and Elle.

“I want to avoid the 'nail polish' smell in the aesthetic bar,” said Van-Etter. “These hair products smell fresh and style really well.”

Van-Etter, a former engineer, is familiar with the blow-dry trend because of its popularity in her home state, Texas. She moved to Highlands Ranch a year ago.

She hopes to provide a social experience with all things beauty.

“The motto is your essence, our magic,” said Van-Etter. “When you look good, you feel good.”

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