Cabela’s intends to take a new approach to placing its popular hunting, fishing and outdoor gear stores in the Denver area.

In 2004, Cabela’s announced it planned to build a store in Wheat Ridge as part of an 80-acre development at the intersection of Interstate 70 and Highway 58.  Cabela’s now plans to sell the property and consider other Denver-area locations.

“As a company, we have shifted to our next-generation store format with an accompanying shift in real estate strategy,” said Tommy Millner, Cabela’s Chief Executive Officer.  “We are sharpening our focus on serving our loyal customers and are reducing our involvement in the land development business. This change has influenced our strategic approach to the Front Range marketplace. We are looking at the Denver market in a fresh way.”

Regarding the property in Wheat Ridge, Millner said, “It’s a great, centrally located site and we are confident a developer will build it into a successful retail project.”

“Wheat Ridge officials and other government agencies have worked diligently and cooperatively with Cabela’s throughout the process,” Millner said. “We are thankful for these efforts and the support we received from the Wheat Ridge community.”