As this will be the first in a four-part series on success, it is important that you understand and become completely aware that to succeed you must …
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As this will be the first in a four-part series on success, it
is important that you understand and become completely aware that
to succeed you must first believe in you.
Do you ever notice the people who claim defeat before the event
has even happened? Like the golfer who steps up to the tee box and
proudly proclaims, “here comes another slice” or the person
interviewing for a job and stating very sorrowfully, “I don’t know
why I am going on this interview, I’ll never be hired.”
You see what they have done don’t you? They have given
themselves the freedom to fail in the eyes of those who had to
watch the slice or listen to the reasons they didn’t get that
It’s like the salesman talking himself out of making the sales
call because he “just knows the customer won’t buy today” and
either enters the meeting with the prospect or customer expecting
to hear “no” or maybe even decides to stop for a coffee and
sandwich instead, blowing off the meeting entirely. When you
portray a negative attitude, you will attract negative responses.
So let’s turn it around, what do you say?
The secret to success starts as we commit to a belief in
ourselves. When we look in the mirror each day as we brush our
teeth, our hair, or as we shave, we must recognize the winner
looking back at us. You and I cannot change the economy alone, we
can’t alter the weather, and we probably cannot create jobs that
don’t exist. But what we can do is enter every day with an
unshakeable belief in who we are.
When teaching or coaching sales professionals I always include a
segment on success being the 3 C’s: Confidence; Confidence; and
Confidence. Successful sales professionals must first have
confidence in themselves, confidence in the product that they sell,
and confidence in the company that they represent. If they have
this self assurance they can go toe-to-toe with any buyer or
competitor and more often than not, handle or overcome most
It is no different for any of us in our own quest for success.
We must first have or develop the self belief or healthy self
image. Then we must have complete assurance and belief in our
product (our skill, talent, will, and gifts), and then we must
firmly believe that our company (our family, friends, and
associations) will stand behind us as we pursue success and even
In an interview prior to his first 2010 Olympic Short Track
Speed Skating Event, Apolo Ohno had a great response to a question
about success. He inferred that we all have an obligation to seek
success and when we awake in the morning, do we ask ourselves if we
are ready to give our all in the pursuit of success today and then
at the end of the day we need to hold ourselves accountable and ask
if we did indeed give it our all on that day.
So for the “C” student that wonders why they study, the spouse
who considers giving up, the athlete who worries about competing in
the next event, the business owner who doesn’t know if they should
open the doors today, and for anyone in doubt about what the world
holds today just remember this, every one of these is worth the
fight and worthy of your very best effort. You are the one in
control of your own success journey, you are brilliant and
beautiful, gifted and gorgeous, and today you have a purpose so
live it with passion.
Thanks again for all of the e-mails. I do love your insights and
feedback and look forward to our continued communications. So tell
me about your healthy self-image and self-confidence at firstname.lastname@example.org and make it
a better than good week.
Michael Norton, a resident of Highlands Ranch, is the former
president of the Zig Ziglar organization and CEO and founder of
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