New concept Ann Taylor opens in Cherry Creek

Press release
Posted 8/26/11

Ann Taylor announces the opening of the brand's new concept store in Cherry Creek on Friday August 26, 2011 marking the brand's second new concept …

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New concept Ann Taylor opens in Cherry Creek

Posted

Ann Taylor announces the opening of the brand's new concept store in Cherry Creek on Friday August 26, 2011 marking the brand's second new concept store in the Colorado. Ann Taylor opened its first concept store in Flatiron Crossing in July. The grand opening will be celebrated with a private event on Wednesday, August 24 co-hosted by 5280 magazine's Fashion Editor Georgia Benjou. The event will be in partnership with The White House Project, a national, nonpartisan, not-for-profit organization that aims to advance women's leadership in all communities and sectors, up to the U.S. presidency.

An in-store shopping event for clients and the public will follow on Saturday, August 27 from 1-5 p.m., including a live DJ, refreshments, sweets, raffles and a gift with any purchase over $100. Five percent of sales proceeds from the shopping event will be donated to The White House Project.

With a heritage dating back to 1954, Ann Taylor has always been synonymous with iconic, all American style for modern working women. Having evolved throughout the decades to meet women's changing needs, aspirations and roles, Ann Taylor has recently gone through its most significant evolution, starting with the revamped collection launched in Fall 2009 under the brand's new Head of Design, Lisa Axelson. The next phase of the rejuvenation is the brand's new store concept.

Designed in partnership with S. Russell Groves architects, the new Ann Taylor boutiques are inspired by a stylish modern contemporary home and provide a more intimate shopping experience that is chic, warm and inviting. The residential influence is brought to life through white washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closet. Wardrobing niches allow for stronger fashion stories as well as a broader assortment of product than other Ann Taylor stores. Decorative items add the finishing touch with an assortment of fashion books, jewelry vitrines and framed images on display throughout the space.

Special attention was also given to the design of the new styling rooms which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering back lit mirrors. Adjacent to the styling rooms is a private lounge area featuring an oversized touch screen monitor that provides access to anntaylor.com. The immediate access to the brand's website allows clients to view and order the complete product assortment outside of what that particular store may carry - including additional fashion and wear-to-work styles, a broader assortment of shoes and petites, and online exclusives such as tall sizes and a Weddings and Events collection.

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