They don’t always have a photo contest, but when they do, it’s interesting.
Mellow Mushroom, the funky Atlanta-based pizza chain, has partnered with Mexican beer-maker Dos Equis to create “the most interesting photo” contest, sporting a chance to celebrate Cinco de Mayo in Mexico.
According to a Mellow Mushrom press release, only one photo will win the Ultimate Mellow Mexican Vacation, while other photos are rewarded along the way, with additional prizes that include merchandise and gift cards.
The grand prize winner will select from a choice of Mexico destinations: Cancun, Rivera Maya, Playa del Carmen, Isla Mujeres or a Mexican cruise.
The idea is to be “interesting,” said Dave Hayes, general manager of the Mellow Mushroom at The Streets at SouthGlenn.
“Essentially, all you have to do is come in and take a photograph of yourself with the Dos Equis man,” he said.
The social-media-driven contest ask customers to pose with a cardboard effigy of 74-year-old Jonathan Goldsmith, who portrays the beer maker’s “world’s most interesting man,” tag it with #CincoDeMellow and then upload it to Instagram.
Hayes said the contest runs through May 5, nationwide.
“I’ve been back here three times in three different outfits,” said diner Ken Ames. “I’m winning this trip if it’s the last thing I do. I had to work during spring break, so got this coming, you know?”
Leticia Jones said she doesn’t care if she wins or not.
“I just wanted a picture of me and Mr. Interesting for Facebook,” she joked. “Actually, I’d really like to have the cardboard cutout when they’re through. It would look great in my office.”
For more information and contest rules, visit www.CincoDeMellow.com.
Mellow Mushroom was founded in 1974 in Atlanta, and is operated under Home-Grown Industries of Georgia Inc. Each locations is locally owned and operated. No purchase is necessary and contestants must be 21 years or older to enter.